2020 has thrown a lot at us. And while we’re sitting here wondering just how much more we can take, there are some positives that have come about from so much hardship.

We’ve become more active politically. We are way more aware of germs. We have had the chance to step back and take a closer look at our lives, at our mentality, at what we’ve been taught. We are shopping smarter, and we have realized that often the strongest impression we can make is with the money we spend. 

I think that we’ve become a lot more weary of our conditioned need for instant-gratification and next-day delivery, and that too often the immediacy of purchases leads to a lack of consciousness about what we’re buying, why we’re buying it, and what it actually means for our lives and the world around us.

I want to know that the clothes and products that I’m spending my money on are doing more to help and less to hurt.

It was along this line of thinking that I happened to come across Claudia, the wonderful spirit behind Bajamar jewels. 

Claudia is from Puerto Rico but has made NYC her home for 10 years now. Through a decade-long experience in the fashion industry, she’s been proud to make a career out of helping to source different materials and textiles and truly getting to the core of what our clothing and accessories are made from.

And then the pandemic hit.

Furloughed from her job but also taking time to recognize her own frustration with the corporate world, Claudia began to think of what she would do if she had the time and the ability to start her own company, now that suddenly, she did.

As her heart is never too far from her seaside community in Puerto Rico, she was also devastated to see a country that has been suffering so much recently taking yet another hit financially from the pandemic- and all of this still ahead of hurricane season.

She began to brainstorm a company that would create sustainable jewelry and accessories that could also help to rebuild the ocean environment like those she’d seen destroyed in Puerto Rico. She imagined pieces inspired by the sea, made from materials that were ethically sourced.

And after many long nights of researching and learning, planning and designing, and more than a little hair-pulling, Bajamar was born.

I first met Claudia at a restaurant in North Greenpoint. Her brightness was a breath of fresh air amid a city hidden behind face masks and now ever-more hesitant interactions, and she was noticeably perfectly accessorized. 

After that initial meeting, I had a chance to sit down with her recently to learn more about how she was able to pivot her lifestyle from a career in fashion product development into an environmentally-conscious entrepreneur, what it has taken for her to build this side-hustle into a burgeoning business, and what she cares about most as the lead designer. 

Dive into the interview below.

Brooklyn, I’m Trying: When did you move to New York and what brought you to the city?

Bajamar: I moved here from Puerto Rico right after High School, which was almost 10 years ago. I moved here to go to college and went to FIT to study Fashion Merchandising, with a minor in Apparel Product Development. From there I was able to work for a huge manufacturer out of Asia, helping source materials for licensed goods for Victoria Secret, Reebok, Adidas, lots of large companies… until I was placed on furlough in March.

BIT: That probably wasn’t part of the plan, just like all of us.

BM: Yeah this whole year has been a surprise.

BIT: When you first moved here, what did you think you’d find here, and what did you actually find?

BM: That’s a funny question. I’ve always wanted to move to the city. When I was a model when I was 12 and when my Mom brought me here with my agent for the first time, I was blown away by it. It was my first time being in a big metropolitan city. I told my mom, “I’m going to go to college here,” and a few years later, I applied, got into FIT, came here to live and within about 2 hours I realized that I’m not a city girl at all. It was so loud, so dirty, and I missed the kindness and warmth I felt from people in Puerto Rico.

BIT: Do you still feel that way?

BM: I’ve kind of adapted. Now I’m used to it, even though it’s been a switch in the way I wanted to live. It was a whole new world for me. Even now 10 years later, I wouldn’t want to live here forever, but it’s a great place to grow up and get those amazing life experiences that you can’t have anywhere else.

BIT: How has where you live affected that?

BM: Brooklyn is a different story. People greet each other here. The only reason we had an interaction is because you spoke to me and we made a connection. That only happens in a small neighborhood like Greenpoint.

BIT: How do you define “hustle” throughout your career, and into this new venture?

BM: (laughing) I would say my entire career has been a hustle. I’m sure you can relate, having a background in fashion. I mean, the internship experience was insane, I came from a small university so it’s very competitive to get a job.

Now with Bajamar, every day is a hustle to the point that, to me, it’s exciting and also surprises me every time when I see the outcome. I go in every day with a mindset and with a goal, and sometimes it does happen but unfolds in ways that I didn’t expect it to happen. Things align in ways you never plan to, at the end of the road, you get to the same place but with a different path. It’s exciting, yet frustrating at times creating your own business. It’s a leap of faith and you have to give it your best shot every day.

BIT: Tell me about Bajamar. What is the inspiration behind it?

BM: Bajamar came to be after I was furloughed during the pandemic and I found myself sitting on my couch with a feeling of abandonment after putting so many years into the corporate hustle. I realized then that I can put all of that dedication and passion into something of my own making. I asked my boyfriend (quick update from BIT: now fiancee) of all the things I need to improve, what is one quality I should focus on during this time?

His response was one word, “initiative”, but that was all I needed to hear. The next day I started brainstorming like crazy and by the end of the day, I committed to creating a sustainable brand that gives back, by making handcrafted jewelry with hopes of adding clothing products later on – a dream I have always kept on the back burner but was finally resolved to action. In my industry, most brands are not known for being eco-friendly or having those industry standards. And that’s important to me.

BIT: And then Bajamar was born.

BM: (laughing) yes, something like that.

BIT: Did you have a moment where you realized, “Holy shit, this is actually happening?”

BM: Yes, that point hit me sometime in May. I had worked day and night for a month, which was sometime in April. I had brainstormed the brand, started ordering materials to work on prototypes. I spent 2 months really digging into and studying heavily, really working on how to create a business. By May I was ready to go, I put up the website, and by May 17th I just launched. I started doing sneak peeks on Instagram and sent out prototypes and the feedback was crazy. That same day I was asked about how to order, where can I buy, what are the prices, things like that. And now everything has happened and I have a business- now it’s end of July… somehow everything has happened in just 3 months.

BIT: That must feel amazing.

BM: It’s overwhelming for sure. There is always lot of things to do. I’m a perfectionist so I always think I could have done things a little bit different… but honestly now, I wouldn’t change a thing. It feels great to do build something of your own and to make a product that people can feel good about wearing. 

BIT: Sounds like you went about it the right way.

BM: In my corporate job, my specialty was textile and material innovation. I saw everything in the testing stage. I would find a new fabric, like a plant-based polyester or bamboo that also wicks, is antimicrobial, etc. I used that for my materials but also for my packaging- I wanted to make sure everything was reusable and sustainable. So my professional background really helped me but I still had to do a lot of studying and learning during the first month or so. 

BIT: What is one reality about starting your own business that you were surprised to learn?

BM: (laughing) Oh my god, there are so many! That’s a really hard question. I guess just the amount of work and the amount of detail that it takes to start your own business by yourself. In my corporate job, my responsibility was only for the product development process. When managing your own business, it’s everything. Finances, accounting, sourcing materials, meetings, deadlines, the website, photo shoots… it’s everything. I don’t think anybody realizes how much work you have to put into it especially if it’s just yourself. It’s a lot of hard work, a lot of long hours. I’ve learned so much about the business side now that I’m the one handling it. I don’t have an accounting department… So it’s like a huge wave of paperwork and things that you have to know, all with deadlines. It was kind of a big slap in the face to have so many insane responsibilities. It’s a lot of hard work you have to do yourself because nobody else is gonna do it.

BIT: Right, so you can’t cut corners at all.

BM: There is so much to learn. And also, you have to be ready to put in money if you want to do things right… which was a little overwhelming for me. I was thinking, oh my gosh, am I doing this right, should I be investing money in a company so new? You definitely have to do things premeditated and also take educated, measurable risks. You have to decide when to start, how to do it, and then you have to do all of it. Once you dive in, you can’t take your foot out. 

BIT: How do you balance trying to do the whole branding thing? Define Bajamar as a brand.

BM: Bajamar is all about creating pieces that are not just handcrafted and sustainable, but my aim is that when people where them, that they can express that they are a vehicle of change and ecological awareness. We need to be aware of our environment. Everything that I make is sustainable and ethically sourced. Our silk cuffs are fair-trade or recycled. I’ve also been using things that are often thrown in the sea and putting them to good use and making them beautiful to let people know that hey, we have too much waste in our oceans. We have to be conscious of the extraction of pearls and mindful of the affect that has on the environment.

Now, as far styling and all of that, I try to make it as fashionable as I can. Bajamar pieces are beautiful but also casual and modern. You can wear them to work but also to a bar or out at night. The style should go seamless with your lifestyle, but also express that you are a vehicle for change everywhere you go.

BIT: I know part of the inspiration for your focus on sustainability comes from your Dad. Can you tell me about that?

BM: A percentage of all sales are donated to ocean-dedicated charities. The reason why, and also part of what birthed what Bajamar is today, was seeing my father clean our hometown beach in Puerto Rico, which had become neglected and covered in waste. He cleaned it weekly, all on his own and in his spare time outside of work and now the beach is completely revitalized. Others are able to come enjoy it because of his efforts. Inspired by this, I wanted to do something that covers Bajamar’s footprint and more. Each month we select a new charity in honor of people like my father who are working to save our oceans. 

BIT: How do you maintain energy in your craft and push through periods of frustration? 

BM: Hmmmm… ah that’s a tough one. Well, I guess I always put in a little bit of fun (laughing). I love to laugh but believe it or not, I’m very devoted to my work especially when I’m doing it for me. I do get frustrated, but I tell myself to keep trying, keep trying, until I realize I just need to laugh at myself and just chill a little bit. Relax. Start brand new tomorrow. I tell myself, ‘you’re going down this path and you’re so blessed;  life is not so tough.’ If I need to, I just have a glass of wine and relax.

BIT: Tell us what you are working on now and about your vision for the future.

BM: My vision for the future I would say is to keep growing, but to keep creating a community more than having retailers and stores putting in orders. My goal isn’t just to make Bajamar a hip brand with fashion bloggers, hopefully that will come in time, but for now, Bajamar is really not about making profits but about making a community that will be aware of what you’re buying, where it came from and where it’s going. If I can create a community where our mission is connected to our surroundings and our behavior, then that’s really the main goal I have for the next year. The rest I feel will come with time, but creating a conscious community is really what I’m going for. 

Follow @bajamarstudio to learn more about the brand’s story and see the full collection at bajamar-studio.myshopify.com/

Sure, this may seem like a funny time for beauty. But it’s a great chance to really take a look at your routine. Spending so much time without the pressure of being in the public eye is an opportunity to take a look at what you really need, inside and out. 

My best advice? Pare down what your daily routine to a few great products. Focus on what your skin and hair needs on the inside to be illuminate on the outside. Grow your inner light so you are a beacon of hope for others. And more than anything, concentrate on buying products from the small businesses that illuminate hope within us. It’s these storefronts and the people inside them that make this city what it is. And when it all opens back up again, let’s do our best to make sure they open back up with it.

Makeup for Lost Time with Zoe’s in Greenpoint

Let’s face it- the small business loans spent most of their money on very much not small businesses, leaving our beloved storefronts without much support. Here in this 6th week of the shutdown, let’s help this amazing woman-owned business in Greenpoint make up for lost time. They have all of the best way to make your eyes talk, your face glow, and your heart feel better for supporting this amazing place is by placing an order. Check out my favorites below and then place your order (DM them here!) and then pick up, curbside, on Fridays. Orders of $50+ qualify for free shipping. Let’s makeup for lost time, together.

Keep on Rollin’ with Eminence Facial Recovery Oil and Rose Quartz Roller

The best way to get an outer glow starts on from the inside. This amazing oil will forgive you for any topical sins you may have, and the roller helps your skin absorb all of the benefits. Leave the roller in the freezer and give your skin a healthy pick-me-up morning and night. Get both from Zoe’s (they make a great gift too!)

Make the Most of the Mask with Bold Eyes from Pat McGrath, Bare Minerals’, and Buxom

The ultimate trifecta for easy, bold eyes. In a world where everything is covered but our eyes, let’s make them say something, eh? Let them capable of saying “Hi! How are you! I love you! Stay safe!” to everyone we pass, and also, “daaaamn right you can’t wait to see what I’m hiding beneath this hazmat suit”to a select few. Just one quick swipe of Pat McGrath’s bold liner stays in place all day (admittedly, I get this from Sephora…), and the application is nearly infallible with the precision brush. It’s waterproof, it’s sweat-proof, it’s… well, at least so far, virus-proof. I use One Fine Line on my bottom lash line, and for added effect, the inner lash line of the top. It’s the thinnest pencil liner I’ve found and stays put, subtly all day (and night too, once nightlife is a thing again). Buxom mascara is the bold lash enhancement from the company you know and love for their lip plumper, and the amazing advanced silicone brush grabs lashes and coats, lifts, and separates all at one. You won’t believe your own eyes.

Keep Shining with Ofra Highlighter + Gold Liquid Eyeshadow by the Balm

Keep that skin glowing even when quarantined dullness threatens to set in with this amazing highlighter by Ofra. The natural pigments blend flawlessly with every skin tone and are subtle enough to look naturally illuminate.  And just in case you think this is an odd time for shimmer eye shadow, think again. You want to be noticed on all of those Zoom dance parties you disco queen, you. Keep glowing, baby with this shimmery duo.

Davine’s Oi Line, Hair Strengthener and Hair Masks

Take the additional time to nourish your hair instead of giving it the daily abuse it was used to. I love these hair masks from Davine’s (the Inner Circle is my favorite) and this light mousse-like volumizer, applied before blow-drying. Order these and the entire Davine’s product line through Zoe’s.

And, forever and always, Living Proof Perfect Hair Day Dry Shampoo and Oribe Texturizing Spray

I’ll be honest… I waited to go to the grocery store to “stock up” until the first Monday of Quarantine, but once the murmurs began, I headed straight to Zoe’s that Sunday to pick up a few cans of my favorite dry shampoo. It’s simply the very best on the market, and extends your wash by at least 3 days, saving you countless hours of washing and styling per week… which, will be important once time is of the essence again. Pair it with Oribe Texturizing Spray to Get yours at Zoe’s.

Change Your Hairstory with The Karcher

Why now? Because right now you won’t be tempted to fill your hair with dry shampoo because you don’t have anywhere to go where you’ll need to have your hair say, “Yep, I’ve been washed recently.” Now is the time to ween your coiffe off of harsh chemicals and additives and let it tell it’s real story. You know, the one that goes, “I naturally look this good.” This revolutionary hair wash cleanses build-up and nourishes hair without stripping (a la shampoo) and then masking (a la conditioner) so your hair get back to its roots. They’re doing a contactless pick-up or free delivery of all of their products (think Davines, Cult and King, Sisters!). Email info@thekarcher.com or through this link to order online.

There are few places in Greenpoint that I walk into and leave feeling more confident, more empowered, and essentially, more beautiful.

 I usually leave Lake Street glassy-eyed, full of whiskey, and unable to ride my bike home. I walk into Lockwood with a glimmer in my eye and leave with a full tote in hand, wondering how I’ll pay rent this month. While my heart is so full to be a part of the family at Le Fanfare, let’s just say I’m not full of joy and radiant energy at the end of a crazy shift on a Saturday night. And… well, I don’t even want to talk about how I feel when I leave Chicken Pelicana. Just, if you see me walking out of there, look the other way. 

That is why Zoe’s on Greenpoint Avenue is my tiny little oasis of hope. And why I chose them to be featured in this year’s gift guide; because giving the gift of that confident, beautiful hope to someone else is just what I’m looking to do this holiday season. 

Find all of my favorite gifts, for him and her, below.

Gifts for Her

Flor de Venus Candle

I chose this magical Flor de Venus candle based on Mariola’s recommendation. The scent is seductive and mesmerizing and Zoe’s is the only shop in the country where you can find these highly-coveted Mexican candles. After meeting the maker, Mariola swears there’s some magic poured into each one. I use mine for my morning meditation to seep some magic into each day.

Eminence Facial Recovery Oil and Rose Quartz Roller

This amazing oil will forgive you for any topical sins you may have, and the roller helps your skin absorb all of the benefits. Leave the roller in the freezer and give your skin a healthy pick-me-up morning and night.

SOLU Salt Scrub Cleanser

This Davines salt scrub is part of there SOLU summer hair care line, but I find it to be the perfect weapon against dull winter tresses. Use it in place of shampoo every-other time you wash to invigorate your roots and inevitably, wash away days of dry shampoo residue. 

Bare Minerals Eyeliner and Buxom Mascara

I have to admit I’m a big fan of a natural face with a bold eye. The best way to get and give all the looks start with Bare Minerals One Fine Line Eyeliner and Buxom’s bold mascara. 

Ofra Highlighter

Keep that skin glowing even when Winter dullness threatens to set in with this amazing highlighter by Ofra. The natural pigments blend flawlessly with every skin tone and are subtle enough to look naturally illuminate. Keep glowing, baby. 

Hair Styling Creams, Beautifying Oil and Dry Shampoo

And finally, all of my dirty little hair secrets. R+Co styling cream helps stretch my styling for a few extra days, and this sneaky little Glow cream by Bumble and Bumble keeps my brown hair strong and healthy, all season. Davines Oi Oil is my secret to maintaining a healthy glow and hiding split ends, and let’s just say if you smell Living Proof Dry Shampoo, I’m usually not far away. It’s my ultimate hair secret weapon and saves me about 4 hours a week in washing/blow drying time. 

For stocking stuffers, grab a handful of Zoe’s minis (or as I like to refer to them, gateway drugs) to share your obsessions with the ones you love. Mine include Buxom mascara, anything in the Davines Oi line and plus their magic little hair mask packets, Eminence Facial Recovery Oil, BB Repair and Glow from Bumble and Bumble, R+Co Styling Cream, a skin-saving quartz roller, and this cute little Nugg lip balm that I think my cat likes more than me. 

Zoe’s is also, sneakily, one of my favorite go-to spots for jewelry, and it’s rare that I can limit myself to my monthly fix of dry shampoo without being tempted to browse that sparkly little display by the door. Build a stack of bracelets for your favorite boho-chic friend, including this lucky little beaded bracelet, a jade-wrapped cuff, and a handmade brass bracelet made by Mariola, the owner and manager of the shop. 

For your fancier friends, choose a pearl-and-rhinestone wrap, an elegant little gold knotted cuff, and this layered gold bracelet to enhance their holiday looks. 

And for absolutely every woman on your list, these dangling petal earrings are my new favorite thing.

Gifts For Him

Give him a little space this holiday season. As in, space in the medicine cabinet. Because there’s almost nothing better to get for the holidays than a well-groomed man, so get him started with a few of my favorites. I love the Jack Black line of products for their simplicity and straight-forward, no bullshit ingredients. And I have to admit, we end up sharing a handful of “his” products. Have him try the Deep Dive Glycolic Facial Cleanser, the Double-Duty Face Moisturizer, and Post Shave Cooling Gel (a friend told me it’s also nice on your legs…). 

I feel like we learned everything we know about grooming from Italian men, so I look no further than the Proraso Firenze line of products to keep his beard looking fresh and healthy. Plus, it smells just like a well-groomed Italian man, which is fine by me. He’ll love the Olio Cura Beard Oil, the Beard Balm, and the Beard Exfoliating Paste. And therefore, so will you. 

Let Zoe’s be your go-to neighborhood shop for truly personal gifting. Still can’t decide? Tell their amazing staff a little bit about whoever’s on your list and have them recommend something. Trust me, you can trust them. 

Zoe’s is located at 119 Greenpoint Ave. Follow them on Instagram for daily specials and beauty inspiration. 

I hate leaving New York. I do. But, I do. And I will. But not without a tote bag full of my favorite Fall beauty essentials. 

Read on to find out how I plan to save face (and hair!) all season long, in the city and far beyond.

Thrive Causemetics Liquid Lash Extension Mascara

I know, I know. I fall in love with mascaras and vow it will be the last time fairly often. But this time… this time it’s different. I have never, ever, used a more perfect mascara, and it’s not even available at Sephora. Thrive Causemetics has created a wildly innovative new formula that fully coats your lashes in a tube, thickening and extending them without clumping. Lash Extension rivals any $200 extension process, stays put all day and night, and best of all, comes off in little lashy tubes when you remove it; no smudgy raccoon eyes. Oh yeah, and also, they use 100% organic ingredients AND they donated a portion of every sale to help all of these women’s causes. This is the holy grail of mascaras, from a company that gives a damn. I cannot say enough. Stop everything. Buy it here now. 

Sorella Watermelon Mint Hydrating Mist

Can a spray really do that much? I didn’t think so. Until I started using this fresh, tingly, and mega-hydrating miracle product from Sorella. This has been the only product I’ve ever used to visibly reduce the size of my pores. Sorella is a 100% natural, and … while they (and I) encourage you to visit a licensed aesthetician to find what products are best for your skin type, if you (like me) realize that your skin isn’t dry but usually dehydrated, this product is for you. Spray it on after cleansing and to wake skin up in the morning. Your skin will develop a smooth, natural glow that has convinced me to happily do away with any base layer whatsoever. Get it here. 

Davines SOLU Sea Salt Scrub Cleanser

The thing about dry shampoo is that it builds up. By day 6 my hair is basically dragging me out of bed, making me breakfast, and writing my to-do lists. And as much as I love big, bold hair, I can’t have it overpowering me. Get rid of the build-up in one wash AND make your roots forget they have ever been masked at all. This life-giving salt scrub by my favorite Italian hair company helps forgive me of all my follicle sins, and feels damn good too. I get mine from Zoe’s but if you’re not in Brooklyn, order it here. 

Davines Oi Oil

Normally I would sy away from adding any type of unnecessary oil to my hair (see below). But this line of “absolute beautifying” smooths hair without weighing it down, and convinced all my split ends to get back together. A little goes a very long way, so don’t get greedy. Get yours at Zoe’s in Greenpoint, or here. Or I guess in Italy, where it’s made. That’s way cooler. 

Living Proof Perfect Hair Day Dry Shampoo

Ok, ok if you can trust me about anything, let it be this. I’ve been out in the field. I’ve been desperate. And by now, I’ve saved probably 800 hours that I used to spend shampooing and styling with a quick and effective dry alternative that not only gets rid of oil, but leaves hair lively and full, day after day. I’ve tried nearly every dry shampoo out there. This is the Mecca of dry shampoos. I get it monthly at Zoe’s, or get yours here.

Bare Minerals One Fine Line Eyeliner

Let me get to the point here. I hate dealing with smudgy eyeliner sharpeners but have never found a retractable liner that is exact enough to pay attention to. Everything changed when I was recommended this tiny little tube from the lovely ladies at Zoe’s in Greenpoint. It provides just enough coverage and stays put, helping me look sharp all day. Get yours here now.

Oh, and the other contents of my favorite new tote? Women Who Run With the Wolves, this great notebook full of Wild Ideas from Lockwood in Greenpoint, these amazing Nectar sunglasses, and my trusty travel companion. 

Don’t hate leaving New York, Brooklyn. Just do it in style.

As soon as I heard about the Carbon Laser Peel, the so-called “Hollywood Facial” and the latest beauty fad to grace Kim Kardashian’s Instagram, I was skeptical. The more research I did, the more flashbacks I had to a horrible Instagram-advertised mistake my boyfriend actually purchased and then we both tried together. This “charcoal facial” was truly just black-dyed super glue that left him missing half an eyebrow and both of us with puffy, pink skin that was sensitive for the next week.

But the more I heard about it, the more this seemed like something I wanted to try. I’d always been curious about laser treatments, or a chemical peel or the PRP known as the Vampire Facial. 

After doing a bit of research, I settled on visiting Aesthetic Allure in Brooklyn. I’ve found that the further away from Manhattan you get for things like this the better, and Esthetician Aksana Bezrucenkova and her team of professionals came very highly recommended. I made an appointment and a plan to spend the rest of the day exploring this kitschy, historic, and truly inimitable area of the city known as Coney Island.

I was greeted warmly upon entering and after filling out a brief form regarding my skin condition and just the surface of my health history, I was introduced to Aksana, an absolutely stunning woman with perfect skin and, I couldn’t help but notice, expertly shaped eyebrows. I had a feeling there was a lot she could teach me, but we’d start with the facial.

I was taken into a small, comfortable room and had my face cleaned of the minimal summer beauty routine I’d promised myself (as always) that I’d carry into winter but never do. Aksana then let me know she’d be applying the treatment, a dark, black carbon-based substance that activates and attaches to the dirt and impurities in your pores. She let that set for 10 minutes, covering me with a light blanket (that was somehow comforting despite the heatwave) before turning down the lights and leaving the room.

When she returned, she let me know she’d begin with the laser treatment. I immediately tensed. She explained that this wouldn’t hurt, and that my recovery would be almost instant. She began to methodically pass over my face, zapping off the black layer and thus all of my facial sins one zap at a time. The pop of laser felt like a light, warm prick. There was a slightly discomforting smell, that I was promised and quickly convinced wasn’t burning skin but simply the carbon burning- it smelled like a familiar summer cookout.

After about 5 minutes, the treatment was over and she applied a very light moisturizer with SPF. I asked her about sun sensitivity, knowing I was about to go ride every single ride at the theme park just a few blocks away, and she let me know I was totally fine to simply keep up my normal sun care regimen.

I looked in the mirror and saw my skin, minus the discernible pores and summer-induced blackheads. I looked fresh-faced but not overly sensitive. I looked radiant, healthy, and when I opened my mouth, a little cheeky.

And as I was hurled through the air on the Sling Shot just moments later, I couldn’t tell if it was my beautiful face or my inability to tell which way the horizon line settled upon the shore that made me scream louder.

Aesthetic Allure is located at 2084 Homecrest Ave, Brooklyn NY 11229.

Make your appointment here for a Carbon Laser Peel, a less-invasive way to zap impurities and leave skin refreshed, rejuvenated, and truly ready to take on whatever comes next.

Gift giving is hard. I’m not one who can just stroll happily through a crowded holiday market or mindlessly scroll through web gift guides just to happen upon the perfect present for every special someone on my list. 

One thing that is easy for me is choosing or finding words that inherently connect to my nearest and dearest. This year’s gift guide is based on this principle. Six powerful quotes, six dynamic personalities and a smattering of gifts that will make your life that much easier and theirs so much merrier. 

 Get to it. 

The Compassionate One

For the friend who volunteers on the weekends. She’s the one who sent you a card when your cat died. She often crams 50 people in her Park Slope apartment for a “potluck“, and tells everyone to just bring wine. You never hear her say “I have no time.” She always answers your text messages immediately, and to the really desperate ones, she shows up in person, almost as fast. You wonder how she gives so much to everyone, so give her something that will fill her soul and makes her feel as special as she does so many people, and inevitably, so that her soul can keep on giving so much.

Charlie Mackesy Art

I recently discovered the man whose artwork I’ve had hanging above my bed for 8 years now after seeing it in a second-hand art shop in Savannah. The charcoal sketch gripped my heart for reasons I didn’t understand. A few months ago as I was moving the piece that I purchased in a frame, as the sketch slipped in the frame, I noticed that there was an artist inscription below the mat. It was the name of the same artist I had somehow found on Instagram and whose inexplicably stirring yet simple illustrations had struck me via this virtual medium as well. Take a stroll through his Instagram gallery. Find the piece that speaks to you and towards her. Order here. 

Monthly Flower Delivery

Because the person who gives constantly and mindlessly and heartfully deserves to be gifted often. Setting up this monthly flower delivery service will remind her how good it feels to be cared for. Sign up with Urban Stems, choose a different bouquet each month. And make time to write the note. You have time. You do. 

Polaroid Notes

She probably uses the postal service more than anyone you know. A card for your birthday, your housewarming, your cat dying, and just because she thought of you in that little gift shop in Boerum Hill…. give her this set of abstract yet personal notes to send off on every whim. Purchase here or from your local bookstore. 

Locally Made Candle

Candles feel overdone, but the good ones are often prohibitively expensive but unfailingly fill your home with warmth and love and will help get rid of that potluck stench that tempts her to never have another. And you don’t want that. My favorite are from Apotheke are made in Brooklyn and burn clean for hours. Pick one out at Bursen and Reynolds in Greenpoint. 

Supergoop Makeup Setting Spray

A heart this big tends to shed tears often, because empathy is her middle name. Get her a mascara (and setting spray!) that will stick with her while she’s handing you tissues and listening to you list why you’ll never get over what’s his name 

2019 Moon Phase Calendar

Because she often tells you, “It’s just the moon, baby. It will pass.” And not that you care if that’s based on anything or not, but trust me, she’ll love this. I buy mine from Driggs Merchantile in Williamsburg or online by Margins.

The Romantic One

 You know the one. The one who never seemed jaded by a bad date; the one who sees the world through rose-tinted glasses. She radiates seduction with intention and encourages you to redownload tinder-happn–okcupid-hinge. Maybe she’s newly engaged. Maybe she’s just helping everyone else believe in love in a world that seems so detached and completely swiped out of love. Give her the gift that will keep her belief going so that she’ll keep the rest of the world’s going too. 

Milk and Honey by rupi kaur

We have all become so jaded by Instagram, except for the ones who still believe that it can be used to spread love and beauty and art instead of #shamelessselfies and obviously injected booty pics (they are, right? I mean COME ON!). Those ones are Rupi Kaur and the receiver of her book, Milk and Honey. One of the original Instagram poets, her “gallery” makes us all believe in a better world, and will warm the heart of the lover on your list. I got mine from Word in Greenpoint.

A Significantly Old Bottle of Wine

A vintage from a year that means something to her, or that will be best drunk on a special date. To be shared with a lover or together, talking about lovers you’ve yet to meet. She loves the intricacies of red wine. How you can see to the depths of its soul, how it changes over time, how it impacts everyone differently. Find her one that means something, save it to enjoy with a lover or open it right away. 

Rose Gold, anything.

The one who sees the world through rose colored glasses won’t have to tint anything if it’s already rose gold. Gift her with Alexis Bittar and a MVMT watch, in rose. 

Leon Bridges, “Coming Home”

This smooth and soulful album will keep her warmhearted and slow-dancing all through winter.

Passeport De La Parisienne (a notebook)

A charming little Parisian NotebookFor love notes and musings and everything else on her heart. 

Love Poems by Pablo Neruda

Nothing is more beautiful than the way this man uses words to describe love. Plus each poem includes the original Spanish translation on the mirroring page so she can keep learning those #romancelanguages

Window Herb Garden

Because if anything tempts her heart to be cold, its the requirement to be shuddered indoors and alone for a season in New York. Bring the outside indoors with this herb garden collection and strongly believe it will be her introduction into alchemy, or that love potion you keep waiting on. Find it at Urban Outfitters.

The Hustler

This is the friend who will stop at nothing to put herself out there. The one who is always working on a new project, always networking, always knows someone who knows someone who she’ll connect you with. Her bookshelf is full of spiritual, professional, and intellectual motivation. She has a motor in her that never stops. you tell her to quiet down as she talks excitedly about her next big idea because it’s so good will get stolen from the sanctuary of any Brooklyn bar, guaranteed. You’re confident she never sleeps. Show her you understand the hustle and bring something to the table with these gifts.

Kaweco Fountain Pen and a Octaevo Blue Notes Notebook

Because no note should be written with a weak tool, help her deliver the strength behind all of her ideas with this elegant and easy to use fountain pen. Best used along with this sassy and totable notebook, ready and waiting for all of the ideas. Both from Archestratus in Greenpoint.

2019 Stendig Wall Calendar

Because organization should be stylish and visible and always in Helvetica. Find it at Need Supply, $38.

Kuma Powdered Ginseng

Because she stops for nothing, except coffee and sometimes even that isn’t enough. This super-powered powdered supplement will give her that extra boost without the downfall. Get it at Anima Mundi in Greenpoint or from their online store here.

Burn the Midnight Oil Candle

Because you don’t know how she does it, get her a late-night companion that will know, but won’t tell. This burn the midnight oil from Tulip & Bear inspires energy, inspiration, and clarity and will keep all her secrets safe, and smelling great. Find it here. 

Horikawa Japanese Incense

And this very Zen Japanese coiled incense that will keep her calm, cool, and collecting inspiration all night. Find it here.

A Bedside Catch-All

Because she likely collapse into bed at the end of the night. Make sure her earrings, cuffs, bracelets, grip on life has a place. This alpaca form Bursen and Reynolds is my lifeline of choice. Get it here. 

Guatamalen Worry Dolls

She’ll never admit it, but sometimes all that stress goes to bed with her and greets her in the morning. These worry dolls will capture those fears and keep them, under her pillow, so that she can rest easy. Mine were a gift from @forloveoflove so find a friend as good as she is to have a a pair find you. 

Portrait of Frida Kahlo

The women who pushed through so much pain and doubt and turned it into art should be looking onward as this go-getter pushes forward. This hand-painted, gold-foiled Frida painting will be looking on with approval. And, ok, a slight scowl. By a Richmond-local artist and gifted to me… make it a point to find something similar.

Living Proof Good Hair Day Dry Shampoo 

Because if she never sleeps, she doesn’t have time to also be on top of hairwashing. Help her make sure no one ever knows with this god-send of a dry shampoo. I get mine from Zoe’s in Greenpoint, available online from Sephora here. 

The War Of Art 

Take it from someone who’s been in battle and lived to tell about it, Stephen Pressfield’s soul-baring confession about how to break through and be victorious in the ongoing war of the creative is something she must have on her bookshelf.

The Gypsy Soul

Her apartment feels like a museum, full of carefully selected ephemera from trips and original artwork. Stories from her travels never feel pretentious or overdone because she experiences places the way most people experience a lover, with a deep soul connection, heartbreaking and exhilarating and always a part of who she is. And she approaches wine, music, art with the same intensity. With an unpretentious, uninterrupted, unwavering reverence. Give her something that will accompany her on her travels, something to jot it all down, something to add to her ephemera.

Feather Earrings

Dangling delicately yet bold enough that they just might give her wings, these will fit right into her gypsy-chic look. From Alter, $30.  

La Voyageur Notebook, Passeport de la Parisienne notebook, Field Notes

Travelers love nothing more than charming, pocket-sized notebooks to accompany them around the world and then remind them, when grounded, of all the beauty they’ve taken in. Help her take it in and jot it down in such worthy ephemera as these, from Archestratus in Greenpoint.

A Spanish Wine Bota

One of my most prized possessions, JB Siguenza wine botas are the original, resin-coated leather wine botas. They require care and curing and careful pouring but will give you so much in return. Buy one from El Xampanyet in Barcelona. And nowhere else.

Vintage Postcards

To use as decor, as correspondence, as a conversation piece. Give her some you’ve been collecting on your travels abroad or through antique shops. Trust me, she’ll love it. (You’ve been collecting these just for such an occasion, right?)

A Talisman

Why is that elephant always there? Because he’s my eternal talisman and my trusty travel partner. Get her something small to comfort her on rocky plane rides and to find itself in far-away landscapes. 

A Dream Catcher

Because she’s a dreamer and believer in harnessing spiritual energy. And, feathers and fringe are kind of her thing. Handmade in Brooklyn by Electric Love, price upon request.

A Vintage Brass compass 

with something moving inscribed upon it to keep him moving. Shipped next day from Istanbul, mine is from Etsy and starts at $35.

Natalia Lafourcade’s Mujer Divina

Famed Folk singer and composer Agustin Lara’s songs all reimagined and sung with collaborations from well-known artists, this album is transportive and soulful and stunning. Look for it on Mexican Ebay (No kidding. You’ll never find it anywhere else.)

2019 Moonphase Chart

Ethereal and soulful, she knows that the moon is powerful and omniscient, guider of the tides and our intentions. Let this be a constant reminder. Handmade in Brooklyn by Margins, $22.

The New Yorker

There is a sense of pride when you finally earn the whole “if you can make it here, you can make it anywhere,” but this is the friend that has more than made it here, and still isn’t budging. They know New York like the back of their hand. They speak of the city as a lover, complicated and seductive, intimate and indulgent. Their stories of indolence and mischief are enough to fill a library worth of edgy essay collections. They are hip but not overstated; they belong to New York and the city, to them. Wherever they is, you want to be too… before everyone else in the city finds out about it.

The Subtle Art of Not Giving A Fuck

Because in order to survive in this city, you have to let train delays roll off your back, people who don’t obey escalator etiquette drift away, and understand that there is really no defense against the weather. Find your zen through the subtle art of not giving a fuck. Buy your copy from Word books in Greenpoint.

Quoted Magazine

“A love letter to New York from the people that live here.” Words and stories taken from the streets and the people upon them, this magazine will replace all of the exasperated “I have to leave this city,” confessions she hears with, “there’s no place like New York.” Get a copy at Spoonbill and Sugartown in Williamsburg or online here. 

G Train Magnet

More like the OG, right? Ok, fine, whatever. But let’s hear it for the only train in the city cool enough to dismiss Manhattan, all day and all nigtht, forever. Get her this one from the NY Transit Museum. 

Brooklyn Map Art

Cheesy? She won’t think so. Because this beautiful and often haphazard grid contains all of the magic and wonder and hardships and victories that make us who we are. Get one here from Modern Map Art, $29.

Sweetbitter by Stephanie Danler

The best coming-of-age novel about life in New York written in our time, you know she already has this. So just get it for yourself or someone who’s on the edge of moving to suburbia right now.  

Goodbye To All That

A collection of essays written by female writers on their experience loving and leaving New York, I’ve never read anything that better conveys what life is like in this city. No glitz, no grime, just life. If she hasn’t yet, she’ll love it. 

LCD American Dream

Because the American Dream from a New Yorker’s standpoint is cacophonous and addictive and catchy and at times rough around the edges, this album from a band who understands and creates a sound that transcends. Trust me, she’ll love it. 

Giles & Brother Railroad Spike Cuff

Made in New York and engraved for free. It’s both understated and eye-catching and I never take mine off. Giles + Brother, $75.

The Refined Urbanite

You can almost hear him saying this. He’s passionate and deliberate, he’s intelligent and artistic. It’s a mix of things that have brought him here; an appreciation and familiarity with the outdoors, a newfound fascination with the finer things, a penchant for respectful inebriation and a need to keep cold, refinedly, in winter. He’s bearded but not overgrown, he’s well-dressed but not unapproachable, he’s cultured and with-it and hip but would never admit it. He’s both a grounded dreamer and a humble intellectual. He knows where he came from but is present where he lives, in the city of dreams, or as he would put it, the best goddamn city in the world. Get him something that will further his boundless curiousity, that will soften his exterior, that will indulge his social tendencies and will maintain his nearly impenetrable composure. 

Opinel Inox Pocket Knife

The perfect tool for an intimate wine and cheese party or to free an intwined pigeon from certain rat death or simply to carve your names into a tree in McCarren park, this subtle, french-made flip knife means no harm but carries a strong ready-for-anything sharpness; meaning read to slice through delicate bries and pierce the stronghold of oyster shells and slice the rope of a sailboat and set everyone free, unsuspectingly. Ready for adventure or forced refinement, and available here. 

Metal Pocket Comb 

Because he’d prefer to view his personal maintenance as an army-grade, steel-tough practice, get him a comb that will tell him, “sure baby, you still look tough when you make yourself look pretty.” Get this one at MCW.

Japanese Gin

You’re inevitably attracetd to him when accompanied by a beer-and-a-shot or a timely, aged bourdeaux (that you love watching his lips tell you about) so get him something that says, “It’s refined and exotic and it’s also liquor. Now let’s get drunk.” This Japanese Gin is the best way to say it. Get it at Duke’s Liquor Box in Greenpoint or you know, any liqour store in New York, for sale next to the $10 handle of Georgi gin because this is just the kind of grubby-refined place we live in. 

Aesop Creme

His hands see their fair share of a hard days work/bike ride/hockey game/drumming session, but if you want them… well, you know… just get him some of this and tell him how much better everything feels. 

The Revolution Will not Be Televised

Bitching about politics is annoying and all too easy. Understanding where we’ve come from and the achievably hopeful transition we will get to, and the conversations and movements and waves that will overcome it, are something worth engaging in. And then moving and grooving along to, on vinyl, along wiht Gil Scot Heron. This album is for you and him and the sporadic, initmate houseparty. Find it at one of your local record stores. 

The Golden Bough

Originally published in 1890, The Golden Bough is a remarkable work by Sir James Frazer. The book weaves tales of human evolution, finding harmony with spirituality, sacred magic, religious dogma, and scientific principle. A must read for the truly open-minded man in your life.

Field Notes and a bold yet refined fountain pen

Just make sure you make an impression enough so that he scratches you little love notes into this thing and then gives them to you alone in a field. Both can be found at Archestratus in greenpoint and other bookstores that are worth a damn. 

Bourbon, neat.

A year subscription to Monocle, the bible for the hip, refined urbanist. Get it at Monocle, $135 (comes with a free tote!)

Giles & Brother Railroad Spike Cuff, made in New York and engraved for free. It’s both understated and eye-catching and I never take mine off. Giles + Brother, $75.

Mini Macta Leather Backpack is as functional as it is hip and says way more than a Fjallraven. Perfect for the cyclist, find it at Need Supply, $426.

Everything Now, by Arcade Fire. Progressive and nostalgic, it’s one of the best albums of the year and goes perfectly with a heavy pour of bourbon and deep conversation. Get it at your Academy Records or your local record store.

Aperol Spritz

The socialite, this is the friend who knows all the best restaurants and all the coolest clubs. She always looks effortlessly chic without overdoing it, she’s bright and animated at any hour, day or night, and she always arrives late. He belongs in New York and wherever he is, you want to be too… before everyone else in the city finds out about it.

A Bottle of Cordorniu Cava, from the oldest Cava vineyard in Spain, to accompany that Aperol. Because even a trend-setter appreciates a bit of rich history, especially one that’s potable. $16 at Dandelion Wine or your local wine shop.

Better than Sex Mascara. Thick, bold, eye-catching, it’ll attract attention as her eyes light up to tell you about the best new spot no one’s heard of yet. $23 from Sephora.

This book, Eating with the Chefs, at the top of every food-enthusiasts’ list that goes into the kitchen and into the creative minds of the masters of their craft. It will give him something to talk about at every hip restaurant in town. Find it at Archestratus or your local bookstore.

Because she is a class-pass indulger, these hip Adidas sneaks keep up. Find them at Nordstrom, $85.

This Felt Letterboard, because this bright spirit of many mantras will want to have a visible and changeable sign whenever she changes her mind. From Etsy, $29.

Always entertaining, this Slate Serving Board from Brooklyn Slate, found at Whisk, $34.

Fill it with a few of your favorites from Bedford Cheese Shop.

Masseduction by St Vincent. This album is an ode to city life, edgy and deep and devastatingly catchy, and it belongs in her record player. Get it at Captured Tracks or your local record shop.

A glass of Rioja Reserva.

The traveler, a gypsy soul. His apartment feels like a museum, full of carefully selected ephemera from trips and original artwork. Stories from her travels never feel pretentious or overdone because she experiences places the way most people experience a lover, with a deep soul connection, heartbreaking and exhilirating and always a part of her. And he approaches his wine just the same. With an unpretentious, uninterupted, unwavering reverence.

This Rioja Reserva from R. Lopez de Heredia in Haro, Spain. One of the oldest winemaking towns in the region, this vineyard is over 140 years old and has always had a female winemaker. The story and wine will transport her right back to the Iberian Peninsula. $50, at Uva wines or your local wine shop.

A vintage suitcase that will fit right in with his apartment decor and is waiting to be filled with ephemera. Found on Etsy, $145.

A Dream Catcher. Because she’s a dreamer and believer in harnessing spiritual energy. And, feathers and fringe are kind of her thing. Handmade in Brooklyn by Electric Love, price upon request.

A brass compass with something moving inscribed upon it to keep him moving. Shipped next day from Istanbul, mine is from Etsy and starts at $35.

A Mexican Blanket, the pinnacle of cultural textiles. For yoga, for picnics, for love-making. I got mine from Dobbin St Co-Op for $50.

This 2018 Moonphase Chart. Ethereal and soulful, she knows that the moon is powerful and omniscient, guider of the tides and our intentions. Let this be a constant reminder. Handmade in Brooklyn by Margins, $22.

A Monocle City Guide, for his next destination, or better, one he hasn’t heard of. Monocle’s hunger and understanding of urban environments is unmatched. He’ll get lost in this book before he finds himself there. Choose one at Monocle for $20.

Natalia Lafourcade’s Mujer Divina. Famed Folk singer and composer Agustin Lara’s songs all reimagined and sung with collaborations from well-known artists, this album is transportive and soulful and stunning. Look for it on Mexican Ebay (No kidding. You’ll never find it anywhere else.)

 

Gin and Tonic.

For the partier in your life. This is the friend that greets the sunrise on a too-regular basis. The one that is so into the underground scene they’re actually over it. She knows all the best new music. He never seems to get a hangover. He wants his booze straight-forward and easy to drink and drinks a lot of it. She’s already booked next year’s trip to Ibiza. Show her you can keep up with these gifts.

Brooklyn Gin. Oh as if you didn’t see this coming. Get it from Mouth, $55.

Tickets to any show, check Bowery Presents and go together.

The Man Who Fell to Earth by David Bowie. He’s her spirit-animal-human, and now guiding light.  Find it at Word Books or your local bookstore.

This Milk Holographic Luminizer, to distract attention from dark eyes and keep her looking fresh all night. Get it from Milk, $28.

These dope headphones, because listening should be active and style should be audible. Find them at Net-A-Porter, $123.

A little responsibility goes a long way. Give her a reason to spend the night at home every once in a while. This Hanging Planter (filled with living things), from Anthropologie, $78.

LCD Soundsystem’s American Dream. Their first album in 7 years? You know it’s at the top of his list. American Dream, find it Halcyon or your local record store.

Vodka Martini.

This is the friend that is always working on a new project. Always networking. Always knows someone who knows someone who she’ll connect you with. His bookshelf is full of spiritual, professional, and intellectual motivation. Bring something to the table with these gifts.

Industry City Distillery Vodka. Smoother than smooth and made from beet sugar, with an ambitious story and labeling that this go-getter will appreciate. Read the story and find a bottle here.

2018 Stendig Wall Calendar, because organization should be stylish and visible and always in Helvetica. Find it at Need Supply, $38.

You Are a Badass. Jen Sincero’s approach to purposeful, spiritual, and unyieldingly confident living is are the words that will keep her going and thinking and creating and believing. I got my copy at Word Books, $16.

Tom Dixon Copper Percolator. Because she stops for nothing, except coffee this charming little pot that will also start her mornings off in style. Order it from Amara Home $190.

Then fill it with your favorite blend from Brooklyn’s own Stumptown.

Caran d’Ache Notebook and Pen Set. This Sassy Pen and totable notebook, ready and waiting for all of the ideas.  From Need Supply, $54.

Mondo Cozmo’s Plastic Soul. Anyone who’s heard his story, from dead-broke and cutting lawns to selling out shows nationwide, he gave up everything to confidently pursue his dream. His sound is strong and powerful and inspiring and just what she needs to be in her ears. Find it at Rough Trade or your local record store.

Protein Shake.

Nothing will make this person happier than they way they look underneath a whisper-thin Tshirt. Give them a compliment, and make it audible enough so others hear.

Happy gifting, happy drinking, happy holidays, with love from Brooklyn.

<3L.

Recognize the dangers of “false” Instagram-only companies.

Determine if this “business” is trend-driven and product-focused or concentrated on building a brand.

Be hyper-aware of too-good-to-be-true promotions.

Too much focus on “shipping time”

If you’ve been victimized

To protect yourself in the future, PAY WITH PAYPAL.

Let’s be honest